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Serena Williams and Her Nike Design Crew Debut Their First Collection

Way back in 2019, Serena Williams and Nike teamed up for a first-of-its-kind partnership. Under Williams’s leadership, Nike would select 10 emerging designers from underrepresented backgrounds to work on a new, Serena Williams–inspired and –approved collection from Nike’s Beaverton, Oregon, headquarters. The 10 winners were scouted with the help of Harlem’s Fashion Row and New York’s fashion schools like the Fashion Institute of Technology and Parsons, as well as from within Nike’s retail stores, and were given an unprecedented 18 months to design and craft their perfect collection of Serena-ready garments. Today, the collection is finally here.

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